A software developed by Google that enables you to track all sorts of information on your website, such as the traffic your receive, its sources, the behavior of visitors, their bounce rate and more. It also lets you compare...
A SERP feature in which a result is shown at the top of the page in a special dedicated box which includes more text and visual elements. Also known as result 0, because they appear before any other organic...
A feature in Google Search Console in which you can simulate what a Googlebot actually ‘sees’ or crawls on your page. Extremely convenient to spot bugs or errors that might affect your website’s SEO.
A hyperlink from one domain that points to an external domain. For example, you create an external link everytime that you refer to a Wikipedia article on your website.
Identical content that appears in more than one place on the web, which causes search engines to show only one of the links with this content. The question is debatable, but some SEO experts tend to believe that search...
A metric developed by Moz that is used to give a score to a website’s SEO ranking ability. The factors that makeup Domain Authority are popularity, links, trust rank and more.
The domain of your website is basically your address on the Web – you know, yoursite.com. Having the right domain name can have a strong impact on your SEO. Here’s a guide to choosing the perfect domain name for...
An online categorization and listing of websites compiled by humans. In local SEO, online directories such Yelp, Google My Business, etc. are used to promote businesses in their respective local communities.
Crawling is what a search engine bot does when it reads the code of a website’s page. Once a web page is ‘crawled’, the information is kept in a massive index that is then used to bring up search...
When referring to your website, conversion means that the defined goal of a website is accomplished by the visitor. A goal can be defined as: a purchase made, an inquiry email sent, an email list subscription, etc. Conversion is...
