One of Google’s algorithm updates (from 2012). Penguin was brought about to fight against spammy websites appearing in search results, as a result of link schemes, i.e. buying links or link exchange. This is highly frowned upon, and against Webmaster Guidelines.
I’m Pawan Sharma, a digital marketing professional with 11 years of experience (as of 2024). I’m passionate about sharing my knowledge and insights on SEO and helping others succeed in the digital world. This blog is your one-stop shop for actionable SEO and digital marketing strategies, the latest industry news and updates, and valuable resources to help you achieve your marketing goals.
