Anchor text is the clickable text that is used to link to a different page, on your website or an external web address. Most of the time, the anchor text appears blue and underlined.

The text which is used in links to display the link.

If I linked to another blog article such as Organic traffic – the words ‘organic traffic’ is the anchor text which masks the actual URL whilst making it clear and concise what the linked URL is about.

To maximize anchor text efficiency with search engines, the text in the link should be no more than 5 words long, share keywords with both the webpage being linked to and the web page linking to that URL.